Your business's culture is your brand. Build the culture with intention. -Sandy Anderson
Giving attention and intention to your venture's culture and environment at the start will create a foundation to guide all the decisions in a manner that fuel your business at the core.
"It's just me so it doesn't matter." Wrong. Even if you are the only employee, when you ignore designing the culture you want to grow, one will show up...and it will cost you in the long run.
"Thanks, but I already have a business plan." Not enough. Your business plan is likely for the logistics, this deeper work with Sandy is about asking culture questions that set you a part and provide a resiliency to face the challenges and at times difficult decisions your business venture will inevitability face.
Invest upfront with a consult to explore and design your business's culture with intention! Invest the time to better understand how to grow, protect and represent that culture so your venture is an investment with thriving returns!